Here is a radio interview I did with Together FM
So, What’s CSR?
Corporate Social Responsibility (CSR) is defined by the European Commission as “the responsibility of enterprises for their impacts on society”. To fully meet this responsibility, the Commission states that, in addition to respect for applicable legislation and collective agreements between social partners, enterprises “should have in place a process to integrate social, environmental, ethical, human rights and consumer concerns into their business operations and core strategy in close collaboration with their stakeholders, with the aim of maximising the creation of shared value for their owners/shareholders, other stakeholders and society at large, and identifying, preventing and mitigating their possible adverse impacts”.
While this is a bit of a mouthful, basically it means that enterprises (businesses) should have in place ways and means to involve their staff in helping out in the community on social projects to make life better for everyone! Hey ho! Cycling Without Age meets the CSR profile perfectly!
To date (October 2017), six companies have agreed to sponsor CWA bikes in Ireland, donate them to the nursing/care home of their choice and send their staff as pilots as part of their CSR programmes. We are talking to several other companies who have expressed similar interest. The first corporate-sponsored trishaw bike in Dublin is at Sybil Hill Nursing Home in Raheny, with two more company-sponsored bike on the way. In Cork we have two corporate-sponsored bikes in Cork City and a community-sponsored bike in Clonakilty. So we know that the model works, for them and for us.